Everything about the NFL Super Bowl is measured on a grand scale. Each year I enjoy looking at some of numbers. Especially the technical, TV production related numbers. Here’s four “numbers” that stood out this year:
This number represents average costs of a 30 second Super Bowl Commercial for the XLIX 205 Super Bowl. The chart below provides some historical context on the rise of the Super Bowl Commercial.
(Source: Various Online Sources, Primarily Wikipedia)
This is awesome, $700 is the amount of money theverge.com spent to secure a “Super Bowl” ad… Really? Technically, YES!
The Verge is an American technology news and media network operated by Vox Media. A relatively small company and one that many would not expect to be in the market for a Super Bowl commercial slot.
What is so brilliant about this ad is the way The Verge went about releasing and promoting the ad.
According to multiple reports The Verge released the ad online ahead of the Super Bowl without explaining they had in-fact purchased a regional ad, in the tiny market of Helena, Montana. (map) A town of 30,000 and one with relatively low advertising slots for the Super Bowl. Paying just $700 for a 30 second spot.
Despite the small market and limited reach, the creative folks over at the The Verge appear to be having success created some viral buzz online with nearly $75,000 views to date on YouTube.
According the the Wall Street Journal, Americans are “expected to order about 12.5 million pizzas on Sunday. Order early!
Lastly, 51… This is the number of television cameras that will be used for “Game” coverage. This does not include, the pre-game show, half time, and all the other extra productions that surround the big game.
In fact, the full camera plan is available online, check it out here.
ENJOY THE GAME, GO PATRIOTS!