Each week I like to take a few minutes and share select trade news articles with students in my New England Tech classes. It’s critical in any field to remain current, follow emerging trends, best practices, and the various challenges that face the industry.
Below are three articles from the past week that were briefly discussed during class:
1. Calculating the Impact of LTE Networks – TV Technology
Drilling down into the data, social networking (such as Facebook activity) generates only 10.3 percent of all cellular data. However, of that 10.3 percent, 87 percent is attributed to video and images. In other words, approximately nine percent of all cellular data is the result of video and image activity on Facebook and other social networking sites.
2. How Disney Has Managed to Keep ‘Frozen’ Red Hot – Ad Age
“Frozen” just won’t let go. The Disney movie phenomenon is just nine months old, yet it’s the highest-grossing animated film of all time with more than $1.2 billion in ticket sales, a best-selling album and a hot-selling DVD — and it’s still going strong. “Frozen” is expected to sell $1 billion in licensed merchandise this year.
…Afforded that freedom, he pulls no punches, taking on media execs like Jonah Peretti, founder-CEO of BuzzFeed, which gets 100% of its revenue from native advertising; Joe Ripp, the Time Inc. CEO who has been pulling down the wall between church and state as his company builds a new native-advertising unit; and Meredith Kopit Levien, exec-VP of advertising at The New York Times, which has also been enthusiastically embracing native advertising.