Video Production Trade News – Week of April 5th

Each week I share select trade news articles with students enrolled in my New England Tech video production classes. It’s critical in any field to remain current, follow emerging trends, best practices, and the various challenges that face the industry.

Below are some articles from the past week that were discussed during class:

1. April Fools – Having Fun & Viral Marketing

Entertainment, fun, and a bit of viral marketing are the ingredients of most April Fools spoofs and jokes online. Google began their April 1st tradition back in 2000 and it seems to grow every year:

2015: Introducing Dial-Up Mode

2015: Google Actual Cloud Platform

2. Professional Recording with Smartphone

Screen Shot 2015-04-05 at 9.25.19 PMVideo and Audio professionals often like to experiment technology, looking for hidden gems, hacks, tricks, and tweaks that could help them in the future. Many of us wouldn’t think of using our smart phone for professional voice over work, but their are some tools available that might be a great resource when traveling or if your budget is tight.

USB Audio Recorder PRO (Link to App on Play Store) was recently reviewed by  Allan Tépper of Pro Video Coalition , including a sample recording using a digital microphone. This app offers professional recording sample rates, 48 kHz/24-bit and is compatible with a large number of digital microphones, check out the list.

This app would also work with an Android Tablet. There are also a number of similar apps available for Apple devices. While this might not be optimal for everyday use, it could be a great trick to know about and have available for backup or when you need to travel super light.

 3. Voice Activated Levitation Mode: Ghost Camera Stabilizer

4. First-ever Ultra HD Phantom Flex4k drone footage

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